From one gym owner to another
NetGains.ceo found £4,091 a month of lost revenue in my gym.
Most of it was memberships that had quietly stopped being paid (£3,979 a month), plus a few sessions that cost more to run than they bring in (£112 a month). On top of that, £3,610 in failed payments was sitting there waiting to be chased.
Figures from my gym, The Foundry, as shown on the NetGains.ceo dashboard on 11 November 2026.
Apply for a free auditI'm Ben. I own The Foundry Fitness Hub and White Cliffs CrossFit in Folkestone. I built NetGains.ceo for my own gyms first. It's not a big tech company: it's the dashboard I use every day.
Where the money was hiding
Memberships that stopped being paid
23 monthly memberships still showing as active in my booking system, not paused, with no payment in the last 35 days. 5 of those people were still coming to classes.
Failed payments nobody had chased
Card and Direct Debit payments from the last 60 days that failed and were still unpaid, across 13 members.
Sessions that lose money
3 of my 54 regular weekly sessions cost more to run (coach pay plus a share of rent and bills) than the members in them pay for. Worth knowing before you add another class at that time.
That's my gym, not a promise about yours. Every gym leaks in different places, which is why I'd start with an audit.
What NetGains.ceo does day to day
It plugs into your booking system, your leads and your bank, and puts it all on one screen your phone can open.
See your whole business on one screen
- Money in from your booking system and your bank, and profit each month against your target
- This month so far against the same point last month
- How full every class is, by time and coach, and how many more members you can take
- Joiners, leavers and pauses, and how many trials turn into members
- Ask questions in plain English and get a short briefing every Monday
Catch members before they leave
- Every member gets a risk score out of 10, with a list of who to message today
- Reminders when a trial is nearly over, so you can offer a membership
- A win-back list of ex-members, with a friendly WhatsApp message ready to send
- Shout-outs for 100, 250, 500 and 1,000 classes, and Google review requests after someone's 3rd class
Stop money leaking
- Memberships with no payment, failed payments and sessions that lose money, all in one place
- Who's still on an old, lower price, and what a price rise would bring in
- Every enquiry from your ads and website (HighLevel) matched to who actually signed up, and which ad they came from
Get hours back
- A task list for the team: give someone a job, they tap Complete when it's done
- Staff logins, so coaches see what they need and nothing else
- Bank statements sorted into categories for you, and an annual leave tracker
For me, it's saved about 15 hours a week of spreadsheets, chasing and checking. That's my experience, not a guarantee.
Screens from the NetGains.ceo demo gym. Made-up data, names blurred.
The offer
I'm installing NetGains.ceo in 3 gyms. Before anything else, I run a lost-revenue audit on your gym: the same checks that found the money in mine.
It's free. NetGains.ceo is in beta, and in return I want your honest feedback on what's useful and what isn't.
Apply for an audit
Questions
What data do you need?
Read-only access to your booking system (an API key you create in its settings), your last few months of business bank statements downloaded as CSV files, and, if you use HighLevel for leads, a read-only HighLevel key. Before I see anything, we both sign a data processing agreement online. NetGains.ceo only ever reads your data: it never changes bookings or moves money.
Which gym software does it work with?
Right now, TeamUp for bookings and memberships, and HighLevel for leads (optional). Bank statements work from most UK banks, including Revolut, HSBC, Starling, Barclays, Lloyds and NatWest. If you use something else, apply anyway and tell me what you use: I'm deciding what to connect next.
How long does setup take?
Once I have your keys, your data starts loading straight away, and older class history fills in in the background. I'll give you a realistic timeline when we speak, because it depends on how your gym is set up.
What happens after the audit?
I'll walk you through what I found and where. If you want to keep using NetGains.ceo, I set it up for your gym as one of the 3 beta gyms, free during the beta, in return for your feedback. If it's not for you, you keep what the audit found and we leave it there.
Is my members' data safe?
Each gym gets its own separate dashboard and database, and only the logins you approve can open it. Members' surnames are shortened to an initial before anything goes to the AI assistant, and nothing is used to train AI models.